Posted by LNA Master Landscapers Association
on 12 April 2017
Husband and wife team, Jonathan and Ana Saad from J&JJ Landscaping are winners of the Home & Garden Improvement category at the Australian Small Business Champion Awards.
Jonathon and Ana Saad are leading the way in the competitive field of residential landscape development and garden maintenance. This powerhouse couple relocated their highly successful business from Melbourne to Sydney in early 2014 to capitalise on the booming housing and property market in the growing Hills District. This move has seen their business increase turnover by 100% each year, for the last three years.
A large part of their success can be attributed to their desire to be a part of the community that they live and work in. "We knew that if we were wanting to be successful, we had to truly become a part of the Hills district and support other businesses here," says Ana who is not only co-founder, but J&JJ's General Manager. "We didn't want to be known as those guys from Melbourne."
With this in mind, Jonathan and Ana set some clear guidelines when it comes to sourcing materials and labour. "We always try to source locally first," says Jonathon. "A big part of my role is getting to know the local distributors and manufacturers of our materials. Our business is about building relationships with not only our clients, but our suppliers as well; many of which are small businesses themselves."
The company proudly provides apprenticeships and training to local residents when employment opportunities arise.
This focus on community engagement has been great for business. Growth has occurred predominantly through word of mouth referrals thanks to their emphasis on exceptional service delivery. A strong, clear brand image has helped as well credited to Ana's background in marketing.